In a comment on a recent blog I wrote for Applied Esoterix about the challenge of letting people know who you are without resolving to platitudes and job titles, the recent drive toward turning your Self into a brand was pointed out as a dangerous reduction of our selves: “Reducing the complex, often contradictory and typically diverse nature of ‘who we are’ to a logo, a tag line, a sound bite or a twitter message is virtually impossible.” [thank you dangerousideas!]
Fine point. No brand could ever capture your Self, only a persona, a limited aspect of your Self. For it to be representative of your Self, that persona has to be infused with your essence, your values, but it is important to remember that it is not your Self.

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