To thy Self be True…
In a comment on a recent blog I wrote for Applied Esoterix about the challenge of letting people know who you are without resolving to platitudes and job titles, the recent drive toward turning your Self into a brand was pointed out as a dangerous reduction of our selves: “Reducing the complex, often contradictory and typically diverse nature of ‘who we are’ to a logo, a tag line, a sound bite or a twitter message is virtually impossible.” [thank you dangerousideas!]
Fine point. No brand could ever capture your Self, only a persona, a limited aspect of your Self. For it to be representative of your Self, that persona has to be infused with your essence, your values, but it is important to remember that it is not your Self.
The facts of life are everywhere surrounding us, immersing us in ever new media streams. Radio and TV are already becoming the slow media, even blogs are making way to a bombardment of 140 character factoids wrapped in status updates and riddled with abbreviations and code. If we are not consciously managing our media diet, we can easily get swallowed up in a never-ending barrage of expert opinions, evidence, “truths” created by this or that individual with the apparent proper credentials or endorsements.
There is a lot of talk about change and transformation, but transformation is rarely defined. To me, transformation 
